A watch company founded by Antoine LeCoultre in 1833, Jaeger-LeCoultre has been timelessly known to be one of the premium brands that manufacture innovative, ground-breaking complicated watches with accuracy and aesthetics only the aficionados can appreciate.
The company created hundreds of authentic inventions both in design and in the calibers (movements) that have been well used until this modern horology period. Just like any other successful firms, Jaeger-LeCoultre started from a humble ambition of a modest family. The meek roots created a huge tree of Jaeger-LeCoultre successes and achievements in the watchmaking industry.
The company has created several iconic timepieces that received accolades and applause from the critics and chronograph experts. Reverso, Duoplan, Atmos, Memovox, and Geophysics to name a few.
Since 2000, the brand has been acquired as a subsidiary of Richemont, the same Richemont company that took over International Watch Corp. (IWC Schaffhausen). Expectedly, the company has grown into much competitive brand more as it was before. With new inventions, refinements, and added specs, their watches stand out in the market to be a grandeur luxurious accessories.
Interesting Facts About Jaeger-LeCoultre
- There are only 70 Jaeger-LeCoultre (JLC) boutiques around the world. The company still aim to expand its boutique to 100.
- Jaeger-LeCoultre watches – particularly, the Weird Collection – were featured in the movie Doctor Strange. The actor played by Benedict Cumberbatch used the Jaeger-LeCoultre Master Ultra-Thin Perpetual watch.
- The Joaillerie 101 ManchetteWatch is considered to be the brand’s most expensive masterpiece.
- Rene-Alfred Chauvot received a patent for his invention of a watch that can slide and flip over on itself which by then, named as the Reverso.
- The creation of the Reverso is more than just an instant light bulNb in the air. The inspiration came from a sports event when Cesar de Trey, a watch collector, attended a polo match. One of the officers had broken the glass of the watch exclaiming it would have been nicer if there would be a watch that can handle rough events like a polo Cesar de Trey then referred the idea to Jacques-David LeCoultre (who, by then, was the owner of the company). He then pushed the thought to Rene-Alfred Chauvet who thought of an idea by making the case flappable.
- The first watches of Jaeger-LeCoultre do not have a second hand on the dial, only minute and hour dials.
- Relating to the concern of second hand, the company then created a watch with a second counter placed at 6 o’clock.
- Over 1,200 calibers have already been produced by the company since its foundation.
- Jaeger-LeCoultre started as two separate companies both related in horology.
History Timeline of Jaeger-LeCoultre
1833: Antoine LeCoultre established his own watchmaking company he called LeCoultre& Cie.
1834: Antoine invented the most precise time measuring instrument in the world known as the Millionometer.
1847: The keyless watch was created by Antoine.
1902: The LeCoultre & Cie started producing movements blanks for Patek Philippe.
1903: EdmonJaeger created the ultra-thin movements and challenged other Swiss watch companies to do the same.
1907: The LeCoultreCalibre 145 was created and referred as the thinnest movement of the world with a thickness only at 1.38mm. This creation was the company’s rebut to Jaeger’s challenge.
1937: Jaeger S.A and LeCoultre&Cie joined forces and renamed the company to Jaeger-LeCoultre as it is now.
1950: The Memovoxwas released to the public. Memovox is a combination of two words memoria and vox – which together forms a phrase saying “voice of memories.”
1985: Though the Jaeger S.A and LeCoultre&Cie companies have already merged, the company still uses the trademark of LeCoultre but not until 1985, when the trademark expired and was then replaced by the new Jaeger-LeCoultretrademark.
2000: The company was acquired by Richemont as a subsidiary brand.
Jaeger-LeCoultre just doesn’t stop in making unique, special complications for their watches. Their products – or should we say, masterpieces – are top quality, and perhaps, are beyond compare to other mainstream watches. Moreover, their stunning wristwatch, show the inevitable fact that they have created state-of-the-art inventions for watches. Hence, it tells us that we can expect the company to create more innovative creations that might just change how we perceive time in the future.