Founded in 1860, this luxury watch brand originally known for creating pocket and ladies’ watches continues to gain success and reputation in the high jewelry and watchmaking industry. The company has a wide variety of luxurious jewelry collections including bracelets, necklaces, pendants, rings and earrings.
Chopard combines modern technology and traditional watchmaking process in creating unique and classic timepieces and jewelry. Like other luxury watch brands, they also produce a historical and limited edition of their models that are must-have for all watch collectors.
Let’s discover some fascinating facts about Chopard, as well as their watch and jewelry making history.
Interesting Facts About Chopard
- Chopard has been a corporate partner of the Cannes Film Festival since 1998. They make the Palme d’Or trophy and sponsors the Trophee Chopard Prize
- The brand has an annual tradition of releasing a new version of Chopard Mille Miglia, a limited edition model that stands the test of time
- The Chopard 201 karat watch is the world’s second most expensive timepieces ever made. It features an array of diamonds in different colors and shapes which gives a whole new meaning to the word luxury
- The company is currently headquartered in Geneva and has a site in Fleurier
- It was only in the 1980s when the company expanded into making diamond jewelry for women and sports watches for men
- Among the famous celebrities who wore Chopard pieces are Rihanna, Penelope Cruz, Kendall Jenner and Victoria Beckham
Chopard History Timeline
1860: A talented young craftsman, Louis-Ulysse Chopard established his own workshop in the small village of Sonvilier, Switzerland. The watches he developed has quickly gained popularity and has found buyers even from Scandinavia, Russia, and Eastern Europe
1921: Paul Louis Chopard, a son of Louis-Ulysse, opened a branch at La Chaux-de-Fonds. It is also where the company’s headquarters was relocated
1937: The company who then has 150 employees was moved to Geneva known as the capital of Fine Watchmaking
1943: The company founder’s grandson, Paul Andre Chopard, took the company’s leadership
1963: Since none of Paul Andre Chopard’s sons want to take over the business, at the age of 70, he then searched of a buyer that is capable of reviving and preserving the brand’s rich heritage.He met Karl Scheufele III, a descendant of watchmaking and jewelry dynasty from Pforzheim, Germany.
By acquiring Chopard, Karl was able to fulfill his father and grandfather’s wish of buying a Swiss Manufacturing company.
1974: From the center of Geneva, the Chopard factory was moved to Meyrin-Geneva
1976: The company started to develop and create watches that contain their signature free-floating diamond behind sapphire glass
1980s: The brand started creating men’s sports watches and women’s diamond jewelry. The St. Moritz, first model of the brand’s steel sports watch and is suitable for all circumstances, was launched
1983: Chopard started developing a boutique network. First of these is their stand-alone store that was opened in Hongkong
1984: The brand’s first complicated wristwatch named Luna D’Oro which features a perpetual calendar and retrograde display was launched
1985: The Happy Clown with a tummy full moving diamonds and precious stones was developed and became the brand’s mascot. It has marked the birth of the brand’s jewelry line
1986: The brand’ first boutique in Europe was opened in Geneva
1988: The brand partnered with Mille Miglia race, an annual classic and vintage car racing competition in Italy to create the Mille Miglia Collection. This watch was inspired by the design of vintage cars
1990: The Cashmere pattern–inspired collection named Cašmir was launched followed by a fragrance
1993: The Happy Sports Collection was launched. This timepiece collection became one of the enduring success stories in the watch industry since its launching date
1994: The iconic Imperiale Collection was launched. This timepiece collection was inspired by the golden age of great empires
1996: The Chopard Manufacture in Fleurier was founded
1998: The brand became the official partner of the Cannes Film Festival
1999: The Ice Cube Collection was introduced
2001: The Chopard Trophy which is awarded to the yearly Cannes Film Festival’s winners is developed
2002: Chopard was appointed as the official timekeeper of the Grand Prix de Monaco Historique
2003: The Jacky Ickx Collection was launched
2008: Chopard was awarded the “Best Training Company Prize” in the Applied Arts in Geneva
2010: The company celebrated its 150th anniversary by launching the Fine Jewelry Animal World Collection
2013: The long-term program called The Journey was launched
2016: The brand’s Happy Diamonds celebrated its 40th anniversary
Today: The company has been operating various stores with more than 2000 employees around the world